Business idea generation and opportunity analysis are the foundation building block for launching a new business or venture. The origin of a business idea and the analysis of the opportunity needed to build and grow such idea into a business structure is one necessary marriage in entrepreneurship. The process of generating business idea could be learn and developed. This is a unique quality that an entrepreneur need to develop if he wants to generate business ideas that would later become a business structure. In this section, we will discuss the concept of business idea generation, available methods for generating new business ideas, creative problem-solving techniques, innovation, types of innovation, difference between innovation and creativity. The purpose of is to provide fresh impetus for the prospective entrepreneur to see the idea of becoming a business owner in the Nigerian environment as a possibility. Existing entrepreneurs will find this section very helpful...